Top 5 Social Apps Performance in South America Q1 2025

In the first quarter of 2025, the top social apps in South America showed varied performance metrics across downloads, revenue, and active users. This analysis, powered by Sensor Tower, provides insights into these trends.

TikTok - Videos, Shop & LIVE saw its weekly revenue peak at approximately $1.7M in late March, with a consistent upward trend observed throughout the quarter. Weekly downloads began at 2.1M, spiking to over 3.3M mid-January before settling down to 1.6M by the end of March. Active users remained fairly stable, hovering around 137M to 140M.

Instagram experienced a decline in weekly revenue from $525K to $356K over the quarter. Downloads peaked at 1.9M in January and gradually decreased to 1.3M by March. Active users maintained a steady count, ranging from 175M to 178M.

Grindr - Gay Dating & Chat exhibited a modest increase in weekly revenue, reaching $230K in early March. Downloads fluctuated slightly, with a high of 59K in early January, tapering to 46K by the end of March. Active users dropped from 1.7M to 1.5M during the quarter.

Kismia - Meet Singles Nearby showed a decline in revenue, starting at $105K and ending at $81K. Downloads saw a peak of 136K in early March before decreasing to 76K. Active users were around 311K at the start, peaking at 382K in March, and then slightly declining.

Facebook maintained consistent revenue, with a slight peak at $94K in late February. Downloads began at 1.2M, reaching a peak of 1.4M in late January, then dropping to 1M. Active users showed a gradual decline from 193M to 185M.

These insights reflect dynamic market trends and user engagement across South America for Q1 2025. For more detailed analytics and insights, visit Sensor Tower.